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The photo is mapped and then animated by a driver video, causing the subject to move its head and facial features, mimicking the motions of the driver video,” D-ID said in a press release. “The Live Portrait solution brings still photos to life. The tech uses a driver video to animate the photo - mapping facial features from the photo onto that base driver to create a “live portrait”, as D-ID calls it. It released a demo video of the newer, photo-animating technology last year. The facial animation feature is powered by Israeli company D-ID, a TechCrunch Disrupt battlefield alum - which started out building tech to digitally de-identify faces with an eye on protecting images and video from being identifiable by facial recognition algorithms. Looking at the inquisitive face of my great-grandmother I do have to wonder what she would have made of all this?
![my heritage photo animation free my heritage photo animation free](https://img.republicworld.com/republic-prod/stories/images/1614577887603c80dfbd972.jpg)
The face animation technology itself is impressive enough - if you set aside the ethics of encouraging people to drag their long-lost relatives into the uncanny valley to help MyHeritage cross-sell DNA testing (with all the massive privacy considerations around putting that kind of data in the hands of a commercial entity).
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Unlimited access to MyHeritage’s ‘deep nostalgia’ feature - plus a bundle of other services such as photo enhancement - also carries a monthly fee (though your first few nostalgia hits are free). private equity firm for ~$600 million - is doubtless relying on the deep pull of nostalgia to smooth over any individual misgivings about handing over data and agreeing to its terms. The company - which, as we reported earlier this week, is being acquired by a U.S. MyHeritage breach exposes 92M emails and hashed passwords In 2018 MyHeritage also suffered a major data breach - and data from that breach was later found for sale on the dark web, among a wider cache of hacked account info pertaining to several other services. Last year, for example, the Norwegian Consumer Council reported MyHeritage to the national consumer protection and data authorities after a legal assessment of the T&Cs found the contract it asks customers to sign to be “incomprehensible”. Both of which have attracted a number of concerns over the years.
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It’s free to animate a photo using the “deep nostalgia” tech on MyHeritage’s site, but you don’t get to see the result until you hand over at least an email (along with the photos you want animated, ofc) - and agree to its T&Cs and privacy policy. (Selling DNA tests is their main business.) Keep reading to see more beautiful moments of people using this app (just bring plenty of tissues!).MyHeritage’s AI-powered viral marketing playbook with this deepfakery isn’t a complicated one: They’re going straight for tugging on your heart strings to grab data that can be used to drive sign-ups for their other (paid) services. In just a few seconds, your picture will come to life with short movements that look so incredibly realistic. Upload the photo you want to animate, then click on the animate button (it looks like a circle with lines behind it).
![my heritage photo animation free my heritage photo animation free](https://miro.medium.com/freeze/max/561/0*Ad2ulBs1nUlNFKQQ.gif)
Once you're in the app, click on the three lines on the top left corner and select "photos" from the drop-down menu. From there, the app will research your family tree to find more information entered by other users.
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You'll be asked a series of questions about your family tree - who are your mother, father, and grandparents where they were born and their birthdates - and you're encouraged to fill out as much as you know.
![my heritage photo animation free my heritage photo animation free](https://blog.myheritage.com/wp-content/uploads/fb-1.png)
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Then, sign up for free (I used Facebook to log in). To animate your own photos, start by downloading the free MyHeritage app on your phone. I have no videos of her so this MEANT SO MUCH to me." TikTok user said, "I brought my dad back for 13 seconds after 8 years," while user said, "I brought back my momma for 17 seconds. The MyHeritage app brings life to an otherwise still image by making the person's head, eyes, and lips move, and those small changes are enough to remind people of their loved ones' mannerisms. Tons of TikTok users have shared their results after using the MyHeritage app to animate old photos of their loved ones, and the results will make you heart swell and break at the same time. If you've ever looked at a photograph and wished you could go back for just a few seconds, now you can. Looking through old family photos is always an emotional experience, especially if you didn't know your relatives when they were that young or they have passed away.